Conceptual identity and communication system developed in graduate school for a campaign initiative focused on increasing visibility and awareness of trans political candidates during election cycles. The project explored scalable identity systems, modular communication frameworks, and typographic structures designed to support clarity, accessibility, and consistency across campaign touchpoints.
Role: Designer | Scope: Visual Identity Systems · Campaign Communication · Typography Systems · Brand Guidelines · Cross-Platform Design · Modular Communication Systems
Identity System: Foundational visual identity components designed to support scalable communication across campaign and public-facing touchpoints.
Brand Applications: Modular campaign applications extending the identity system across print, promotional, and public-facing communication touchpoints while maintaining visual consistency and adaptability.
Responsive Website System: Campaign website designed to extend the visual identity system across desktop and mobile platforms through structured layouts, accessible communication, and consistent digital experiences.
