Developed cross-platform campaign and product communication materials supporting Varidesk’s expanding workplace and ergonomic product ecosystem. Work focused on scalable visual systems, structured product storytelling, and adaptable campaign assets designed for digital, print, and experiential applications.
Role: Senior Art Director | Scope: Product Communication · Campaign Systems · Digital Design · Cross-Platform Brand Systems · Art Direction · Marketing Communication · Visual Asset Development
Product Communication Systems: Cross-platform product communication materials designed to support product launches, digital campaigns, and scalable brand consistency across customer-facing touchpoints.
Digital Campaign Systems: Modular campaign assets developed to maintain visual consistency across evolving marketing initiatives and platform-specific applications.
Product Ecosystem Extensions: Brand applications extending the visual system across wearable technology, apparel, and supporting brand touchpoints.
Brand Video: Motion-based brand storytelling developed to support broader campaign and product communication initiatives.
