My book, "Pink Circles, Blue Squares. A Practical Guide to Help Fight Gender Biases in Graphic Design," is just the beginning of this ever-evolving topic in my area of research, gender biases in graphic design. As creatives, we don't always realize that we're biased when creating new work since these biases have been ingrained in us since an early age. My book can serve as a resource for those with questions like mine, questions such as "why is pink typically associated with femininity?" From my experience researching this topic, I couldn't find a go-to resource that collected a vast set of information regarding this topic or a source that gathered an enormous amount of information in one place.
As an educator, I wanted to develop an approachable tool to help others facilitate conversations about this topic, especially in design classes. My book doesn't cover everything regarding this design subject, but it's a great place to start. I wrote it from my perspective, but I have created a neutral-as-possible resource for different settings and demographics. My goal was to create an accessible and inviting resource that compiles historical and sociological aspects of the origins of gender biases in graphic design; therefore, it has been purposely designed in black and white to cut down on production costs and make it more affordable. Lastly, the book's tone is meant to be causal, relatable, and inviting instead of a more formal and academic manner to help readers get through this type of content.You can get a copy of my book on lulu.com